Toys “R” Us – Toy Lab

Location Freehold, NJ

Architect Progressive AE

Construction type Renovation

Size 44,200 SF

Project Description

This existing Toys “R” Us store was transformed into a brand-new concept called the “Store of the Future” with the goal of providing a fun and interactive experience for all of its customers to enjoy. The existing storefront was redesigned into a 50-foot clear span and the entire building was equipped with new IT systems for interactive displays. The project was completed in time for the 2015 holiday season.